The Pantone colour of the year 2020 – Pantone 19-4052 Classic Blue
Pantone Color Institute predicts seasonal colour trends and it partners with global brands, developing the power, emotion and colour that best fits their strategy. It also influences purchasing decisions in several sectors, such as fashion, décor, and industrial and graphic design.
Pantone specialists scout the world looking for colour influences, whether it be popular holiday destinations or important social media platforms and emerging trends.
In summary, they consider the most significant events taking place on the planet at the time when the colour is chosen as the trend for a new year.
In 2020 the Pantone Color Institute wishes to highlight a colour that brings us confidence and stability, allowing us to begin this new era with tranquillity, offering refuge and transmitting a feeling of peace to the human spirit. Thus it chose the colour 19-4052 Classic Blue, which is a reflective blue tone that also promotes resiliency, protection and honesty. This a colour that we associate with the return of a new day when we quiet our thoughts.
Com experience these sensations with us! Rui and Tiago Vilaça